ICONS OF TOMORROW – Contemporary Fashion Photography
Miles Aldridge, Kate Bellm, Guy Bourdin, Ina Jang, Nick Knight, David LaChapelle, Walter Pfeiffer, Terry Richardson, and Albert Watson

29th of March – 2nd of June 2012

Focusing on international contemporary fashion photography Icons of Tomorrow presented leading and internationally and nationally acknowledged artists that have been of great influence and have shaped the genre in recent years with their visionary visual language and thus stood the test of time. As a visual representation of glamour, seduction, and dreams, fashion photography has always walked a fine line between commercialism and fine art. Committed to highlighting an international photographic practice that explores the boundaries between art and commerce, this exhibition focused on photographers that have embraced the subject matter with a strongly conceptual approach, believing the artists shown in Icons of Tomorrow withstood the criticism that commissioned work cannot be art.

© Albert Watson